The Magic of Colour - 25th October 2022
Tue, Oct 25th 2022 at 7:30 pm - 9:30 pm
Melanie Findlay is our guest speaker - this is a wives and partners event.
Club members please log in for more information.
Melanie Findlay, Client Services Director SGK, gave a presentation on the packaging of goods for a range of well-known High Street suppliers and manufacturer's. Her work includes the design and manufacture of packaging for a range of commodities and food stuffs both for new and existing products. She went on to demonstrate how colour plays such huge part in focusing product advertisements, to target the preferences and aspirations of the various age groups within the population.
Over the past 20 years there have been major changes in the way in which we purchase goods and services. It is estimated that 20% of all purchases are now completed using a mobile device. This calls for a greater deal of consistency of product and re-thinking of retail shopping space. There has also been a massive change in the way that families come together, to socialise, to eat, with an endless variety of pre-cooked meals, treats and snacks.
While the design,colour and shape of packaging makes an impact upon sales there is increasing presssure from the Customer to make all packaging recyclable. The industry is working towards 100% recyclability by 2025 and this is pushing forward the development of new packaging materails.
In a question and answer session at the end of the presentation the Group scored well in identifying various recyclable materials
An excellent, informative and thought provoking presentation.
'What We Do' Main Pages:
New Members and New Forms of Membership
moreBedford Castle Rotary Club put a great deal of effort into raising money for good causes. Over the past few years we have made charitable donations to the following:-
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The Rotary Club of Bedford Castle are working together with students and staff from Bedford Academy to raise funds for much needed equipment.
moreClub Members supporting The Kimbolton Fayre selling Raffle Tickets for the Grand Draw
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An Annual Competition held in Bedford for Young and aspiring Musicians, sponsored by the Rotary Clubs of Bedford
moreGarden Improvement Project
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Members of the Rotary Club of Bedford Castle volunteers attend the Bedford Food Bank each week to assist in sorting the food donations ready for delivery
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The Rotary Club of Bedford Castle has over many years sponsored many young people to attend the Rotary Youth Leadership Courses
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Every year the Rotary Club provides opportunities for adults and young people to build confidence and self-esteem by taking part in adventurous outdoor activities at the Calvert Trust's facility in the Lake District
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BookTastic, Bedford’s Children’s Book Festival, brings the UK’s leading writers and illustrators to Bedford, inspiring children and encouraging them to engage with books and reading in an exciting and accessible way.
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