The Crocus is a flower which symbolises the story of the Polio eradication programme.
It allows that story to be told in a way that the general public can identify with and share.
It puts Rotary at the heart of that story.
The Crocuses are attached to information cards which tell the story of Polio, the eradication programme and Rotary’s pivotal role.
When people wear the crocus they become walking adverts triggering countless conversations.
The information card gives the wearer of the crocus the 30 second answer to the question 'that’s a nice flower, what's it for?’