Talk by Rotarian Debby Broughton-Hay

Talk by Rotarian Debby Broughton-Hay

Prestwick Rotarians were treated to a talk on marketing from in-house Rotarian Debby Broughton-Hay. Debby has a degree in marketing, and has worked as a marketing and IT consultant, so is well-placed to pass on her expertise. A blind-tasting test using chocolate buttons was fun, and used to explain the benefits and pitfalls of market research.

As marketing techniques are becoming ever more sophisticated, with the accumulation of vast amounts of information, we should be wary of what personal details we are giving out. Well-researched psychology is used to sell us goods, probing weaknesses in human nature to increase product demand. Debby laced her talk with funny personal anecdotes, mainly around her own eccentric family members.

Rotarian Stephen Cooper, pictured with Debby, gave a hearty vote of thanks for a very entertaining, informative talk.