The Film and the Foundation
Jo was determined to tell the world about the harm our plastic addiction was doing to the marine environment and the possible human costs. With a background in film making the medium through which to do this was evident. She brought in cameramen and TV presenters, such as Sir David Attenborough and Dr Sylvia Earle to help make promotional videos, along with a team of advisers from the worlds of science, business, education and sustainability. The groundwork for ‘A Plastic Ocean’ film and a not-for-profit organisation that could work towards stopping plastic getting into the ocean was taking shape.