The nomination read:-
The following Rotary Club has developed and implemented an innovative program, strategy or tool that has positively impacted membership in their area. The approach or strategy focuses on the following primary foundation of membership, growth and development:
Recruitment of qualified new members
Initiatives undertaken by this club:-
Club recruitment campaigns in District 1010 are normally the responsibility of senior members of the Club such as Senior Vice President and in some cases Immediate Past President. The Rotary Club of West Fife decided that the campaign to recruit new members should be led by the newest member of the club.
The person leading the campaign was still aware of why he joined Rotary and therefore well equipped to present the movement to potential members based on relevant and current experience.