2014 Marketing, PR and Communications Report to Club Assembly
Marketing, PR and Communications Report
Club Assembly 17/06/14
At the District Assembly in Glenrothes this year we heard an acceptance that Rotary is reducing in numbers but it was stressed that it is what we do that counts.
We have been informed of the Rotary theme for 2014-2015 - Light up Rotary - and we need to do that by letting our light shine in our community, it is what we do that is important not who we are.
Strengthen membership through recruitment is critical. We seek people who have time to give something back to their community, people who might be interested in joining Rotary so it is vitally important that we communicate what the Rotary Club of West Fife does.
We will continue to use the Rotary template as the basis for our web presence. We can highlight our activities such and the Am Am Golf and Quiz fund raisers and the other activities such as the Primary School Quiz and Kids Out.
What was a simple and easily usable content management system however has become overly complicated and continues to put members off adding their own pages, as was hoped they would do at the outset.
If members send me stories via email I will endeavour to upload all those just as soon as I can. Online and coverage in the Dunfermline Press and the Courier is important but it is felt that the club needs to do more to reach out to our community.
When we returned from our North Queensferry base to Crossford we felt that we were returning to our homeland and the potential for acquiring new members would improve. That had not yet materialised but we have not really addressed the communication to our local audience. That will change in the year ahead
Firstly the club will touch base with the editor of the community newsletter - the Crossford Chronicle - with a view to gaining regular space to publicise the work of the club.
Secondly we have developed a leaflet that we hope will be distributed around the houses in Crossford and Cairneyhill. The leaflet which has still to be finally agreed has a call to action and that is to come and experience Rotary. According to the 2011 census those two West Fife villages have populations of 2358 and 2430 respectively. Some will be children but if w could get just a 1% conversion rate of the eligible adults then we would still be surrounded by a lot more fellow members at this Assembly next year.
I hope that you approve the plans for the coming year. I look forward to receiving any comments and suggestions that you may have.